The process of building and supporting hundreds of millions of personalized portals creates a huge business opportunity for Big Blue. The prospects are very good as the company as acceptance grows for blogging, tagging, social networks coupled and new API’s are constructed from well-established standards like XML, AJAX, PHP, REST, RSS and others. The Blue Revolution is underway.
IBM also revealed the “fast track” elements to the WebSphere Portal 6.1 portfolio. It started the year with greater attention to resources in Amazon.com’s “cloud” of Web services. But developments also encompassed enhanced rendering of WebSphere Content Management (WCM) results in the form of portlets, as well as more robust support of PHP. This month (July 2009) brings the promise of integration with Lotus Mashup, as well as enhanced resources for portal page customization. The result will be some very impressive integration of content from multiple sources (including “feeds”, blogs, social networks…) to be rendered on desktops, laptops and mobile phones.