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	<title>Opus Research &#187; Orange Business</title>
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	<description>Analysis and Expertise on Voice Services and Conversational Commerce</description>
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		<title>Orange, Cisco, EMC and VMWare Offer &#8220;Flexible 4 Business&#8221;</title>
		<link>http://opusresearch.net/wordpress/2010/09/27/orange-cisco-emc-and-vmware-offer-flexible-4-business/</link>
		<comments>http://opusresearch.net/wordpress/2010/09/27/orange-cisco-emc-and-vmware-offer-flexible-4-business/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 17:32:22 +0000</pubDate>
		<dc:creator>Dan Miller</dc:creator>
				<category><![CDATA[CAT Scans]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Orange Business]]></category>
		<category><![CDATA[Unified Communications]]></category>

		<guid isPermaLink="false">http://opusresearch.net/wordpress/?p=3490</guid>
		<description><![CDATA[Branding may turn out to be an issue, but 4's are definitely wild for a formidable team of technology providers and their initial package of four, "cloud-based" service offerings.]]></description>
			<content:encoded><![CDATA[<p><a href="http://opusresearch.net/wordpress/wp-content/uploads/2009/11/orange-logo.jpg"><img src="http://opusresearch.net/wordpress/wp-content/uploads/2009/11/orange-logo.jpg" alt="" title="orange-logo" width="230" height="230" class="alignright size-full wp-image-1858" /></a>Branding may turn out to be an issue, but 4&#8217;s are definitely wild for a formidable team of technology providers and their initial package of four, &#8220;cloud-based&#8221; service offerings. As described <a href="http://www.businesswire.com/news/home/20100927006250/en/Orange-Business-Services-Cisco-EMC-VMware-Pave">here</a>, Orange Business Services, the subsidiary of France Telecom that specializes in &#8220;wholesale&#8221;, or &#8220;B2B&#8221; communications services, will market packaged integrations of &#8220;cloud-based&#8221; technologies from Cisco, EMC and VMWare. </p>
<p>Four different services, in two different categories are offered. Two services, &#8220;Private Cloud&#8221; and &#8220;Backup services&#8221; fall into the &#8220;Infrastructure-as-a-Service&#8221; (IaaS) category. &#8220;Security Services&#8221; and &#8220;Unified Communications&#8221; are considered part of the &#8220;Software-as-a-Service&#8221; (SaaS) offering. According to promotional material, this pre-packaging is designed to provide a simple, pay-per-use means to adopt a cloud-based approach to enterprise computing and communications. </p>
<p>Orange Business calls &#8220;Flexible 4&#8243; an end-to-end service that offers the services of best-of-breed technology providers in pre-tested configurations. We&#8217;ll see how that plays out in the marketplace, where such out-of-the-box or standard solution sets still must be tweaked to interact and interoperate with existing technologies and multi-vendor solutions. Support of &#8220;private clouds&#8221; is an important development and the Flexible 4 approach will minimize capital spending over time, the question is whether it has the potential to eliminate the need for professional services to integrate with existing technologies. </p>
<p>All told, it just doesn&#8217;t feel that flexible.</p>
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		<item>
		<title>Orange Business and Aspect Boost OCS Claims</title>
		<link>http://opusresearch.net/wordpress/2009/07/01/orange-business-and-aspect-boost-ocs-claims/</link>
		<comments>http://opusresearch.net/wordpress/2009/07/01/orange-business-and-aspect-boost-ocs-claims/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 17:16:43 +0000</pubDate>
		<dc:creator>Dan Miller</dc:creator>
				<category><![CDATA[CAT Scans]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Genesys]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Orange Business]]></category>
		<category><![CDATA[Recombinant Telephony]]></category>
		<category><![CDATA[Voice Self Service]]></category>

		<guid isPermaLink="false">http://opusresearch.net/wordpress/?p=915</guid>
		<description><![CDATA[Both Orange Business and Aspect are taking decidedly Microsoft flavored approaches to enterprise-wide unified communications deployments.]]></description>
			<content:encoded><![CDATA[<p><img src="http://opusresearch.net/wordpress/wp-content/uploads/2009/07/Picture-4.png" alt="Picture 4" title="Picture 4" width="108" height="57" class="alignleft size-full wp-image-921" />Back in March, Orange Business marked the eighteenth month of its &#8220;Business Together with Microsoft&#8221; marketing program by offering a new instance of Microsoft&#8217;s Office Communications Server 2007 R2 that integrates OCS into a managed offering built on Cisco IP-Telephony infrastructure. At the time, through the Business Together program, 450,000 enterprise end-users were already using Microsoft Communicator supplied by Orange. </p>
<p>The Business Together program brought Cisco more tightly into the mix of products and services positioning Communicator as a single point of entry for real-time, multi-modal communications including IM, email, and mobile telephony. The Cisco connection starts with Cisco branded IP-phones that facilitate both presence indicators and &#8220;click-to-call&#8221; call initiation among other employees or business partners with contact lists associated with Microsoft&#8217;s OCS, Outlook,  Office suite or SharePoint software. I believe Microsoft&#8217;s Active Directory server must be involved as well.</p>
<p><img src="http://opusresearch.net/wordpress/wp-content/uploads/2009/07/Picture-5.png" alt="Picture 5" title="Picture 5" width="138" height="45" class="alignright size-full wp-image-922" />Meanwhile, Aspect Software continues to chronicle advancements in OCS deployment both internally and externally. As part of the inside game Aspect continues to illustrate the adoption and use of OCS throughout its company on this <a href="http://aspect.12hna.com/mocs2007_r2/progress/">site</a>. [As a brief aside, it looks like "federated" IMing has a long way to go.] For outside consumption, Aspect <a href="http://www.marketwire.com/press-release/Aspect-1011018.html">announced general availability</a> of a suite of software called UC for the Contact Center. This instance extends OCS-based IM into the contact center to facilitate functions like &#8220;Ask and Expert&#8221;. It also marks the marketing debut of Tellme (Microsoft&#8217;s IVR subsidiary) as the integrated speech application service provider (ASP) for &#8220;hybrid&#8221; voice self-service deployments.</p>
<p>Both approaches are designed to accelerate deployment of applications built on a decidedly Microsoft-flavored approach to Unified Communications. For Aspect, UC is a Microsoft-only proposition, with tight integration to Aspect&#8217;s suite of inbound and outbound customer care software suites and workforce management software. Orange Business has a number of other approaches, including an instance of Genesys Customer Interaction Management to support multivendor environments. </p>
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