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	<title>Opus Research &#187; multimodal messaging</title>
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	<description>Analysis and Expertise on Voice Services and Conversational Commerce</description>
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		<title>Vlingo Shares Vision for Voice-enhanced Activities</title>
		<link>http://opusresearch.net/wordpress/2010/11/08/vlingo-shares-vision-for-voice-enhanced-activities/</link>
		<comments>http://opusresearch.net/wordpress/2010/11/08/vlingo-shares-vision-for-voice-enhanced-activities/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 22:39:56 +0000</pubDate>
		<dc:creator>Dan Miller</dc:creator>
				<category><![CDATA[CAT Scans]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[multimodal messaging]]></category>
		<category><![CDATA[Speech recognition]]></category>
		<category><![CDATA[Vlingo]]></category>

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		<description><![CDATA[Hats off to the folks at Vlingo for rendering this vision piece in which cartoon characters depict a set of use cases for hands free, eyes forward speech-enhanced applications in your car, in your kitchen and elsewhere.]]></description>
			<content:encoded><![CDATA[<p>Hats off to the folks at Vlingo for rendering this vision piece in which cartoon characters depict a set of use cases for hands free, eyes forward speech-enhanced applications in your car, in your kitchen and elsewhere. We don&#8217;t have to rely on Jetsons&#8217; re-runs or the the next Star Trek feature to be reminded that, deep down, we expect our preferred devices (as well as our friends) to respond to what we say.</p>
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		<title>Promptu&#8217;s ShoutOut for iPhone Launches; Puts a Price on Voice-to-SMS Services</title>
		<link>http://opusresearch.net/wordpress/2009/12/17/promptus-shoutout-for-iphone-launches-puts-a-price-on-voice-to-sms-services/</link>
		<comments>http://opusresearch.net/wordpress/2009/12/17/promptus-shoutout-for-iphone-launches-puts-a-price-on-voice-to-sms-services/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 01:45:54 +0000</pubDate>
		<dc:creator>Dan Miller</dc:creator>
				<category><![CDATA[CAT Scans]]></category>
		<category><![CDATA[mobile speech]]></category>
		<category><![CDATA[multimodal messaging]]></category>
		<category><![CDATA[Promptu]]></category>

		<guid isPermaLink="false">http://opusresearch.net/wordpress/?p=2091</guid>
		<description><![CDATA[Add Promptu to the list of vendors that have finally cleared Apple's evaluation cycle and introduced at voice-to-SMS application.]]></description>
			<content:encoded><![CDATA[<p><img src="http://opusresearch.net/wordpress/wp-content/uploads/2009/12/Promptu_logo.png" alt="Promptu_logo" title="Promptu_logo" width="104" height="96" class="alignright size-full wp-image-2096" />Add Promptu to the list of vendors that have finally cleared Apple&#8217;s evaluation cycle and introduced at voice-to-SMS application. The name of the application is ShoutOut. It&#8217;s available from the iTune&#8217;s store for $0.99, which includes 25 initial &#8220;Voice Credits,&#8221; which are the equivalent of an subscriber-originated, spoken message. When the first set of Voice Credits is exhausted, they can be purchased in bundles of 50, 150 or 250 carrying the corresponding prices prices of $1.99, $3.99 or $4.99.</p>
<p>While Promptu is similar in function to Dragon Dictation for the iPhone, there are some true differences. For one thing, the application prompts subscribers to &#8220;train&#8221; the system by reading several individual paragraphs of text, in a process that takes about five minutes. Another difference is that users originate their text messages without leaving the Promptu application. That&#8217;s because the developers have figured out a way to use SMTP (Simple Mail Transport Protocol) to send the message as SMS text. The only disadvantage is that the recipient sees a fictitious number (like 001001100) as the return address. Nonetheless, responses to a Promptu originated message are displayed in a series of text balloons that resemble the threaded text messages in the iPhone SMS application.</p>
<p>As another differentiator, Promptu plays back the audio message it captured so that users have something to listen to while the service performs its transcription. Results are displayed on the phone&#8217;s screen for review. Corrections can be made and punctuation added by using the keyboard or by selecting the proper word from a &#8220;rolling barrel&#8221; of most likely matches. Adding the barrel selection to this &#8216;triage stage&#8217; of message origination is a nice touch as well.</p>
<p>The rapid-fire introduction of speech-enabled mobile apps shows that the technology is coming of age. Now we are ready to learn if wireless subscribers are willing to pay for these services. Promptu is in a better position than analogous service providers to gauge whether a sufficient number of iPhone owners are ready to buy into speech-enabled messaging because it has attached a price (other than &#8220;free&#8221;) both to the core application and to the bundles of &#8220;Voice Credits&#8221;. The only other service that I&#8217;ve been using that makes use of the iTune store&#8217;s ability to support &#8220;top ups&#8221; or &#8220;refresh&#8221; of service credits is &#8220;kgb Answers&#8221; which sells &#8220;knowledge&#8221; on the iTunes store in packages of 2, 6 and 10 for $1.99, $4.99 and $7.99 respectively. That makes 2010 the year when we begin to learn the perceived value (in dollars or other local currency) for various mobile speech offerings.</p>
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