Tag Archive for ‘Empirix’

Enterprises in Denial: Dealing with the Personal Data Deluge (Global Survey Results)

A remarkably high percentage number of C-level executives indicate their companies’ lack of a defined strategy to deal with all the “personal data” provided by customers and prospects through a multitude of channels. Yet they also tell us of their plans to incorporate that data into “understanding intent” and forging better communications links that promote loyalty, profitability and product refinement.