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	<title>Opus Research &#187; Droid</title>
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	<description>Analysis and Expertise on Voice Services and Conversational Commerce</description>
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		<title>Verizon and Motorola Bring Voice-based Google Mobile Search To Times Square</title>
		<link>http://opusresearch.net/wordpress/2009/11/26/verizon-and-motorola-bring-voice-based-google-mobile-search-to-times-square/</link>
		<comments>http://opusresearch.net/wordpress/2009/11/26/verizon-and-motorola-bring-voice-based-google-mobile-search-to-times-square/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 17:20:39 +0000</pubDate>
		<dc:creator>Dan Miller</dc:creator>
				<category><![CDATA[CAT Scans]]></category>
		<category><![CDATA[Droid]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[mobile speech]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://opusresearch.net/wordpress/?p=1932</guid>
		<description><![CDATA[Verizon Wireless, Motorola and Google promote using "just your voice" to search Time Square on Black Friday.]]></description>
			<content:encoded><![CDATA[<p><img src="http://opusresearch.net/wordpress/wp-content/uploads/2009/11/Verizonwireless_logo.png" alt="Verizonwireless_logo" title="Verizonwireless_logo" width="132" height="64" class="alignright size-full wp-image-1938" />Google, Verizon and Motorola have sure developed a flair for the dramatic. According to <a href="http://phones.verizonwireless.com/motorola/droid/#/times_square">this post</a> on a site operated by the Android&#8217;s leading triumvirate, you can use &#8220;just your voice&#8221; to &#8220;search Time Square without touching a single button.&#8221;</p>
<p><img src="http://opusresearch.net/wordpress/wp-content/uploads/2009/11/Droid-_logo3-150x57.jpg" alt="Droid _logo3" title="Droid _logo3" width="150" height="57" class="alignleft size-thumbnail wp-image-1942" />The claim is a bit overblown. What they mean to say is that after pressing 10 buttons to tap out 888-DROID DO (888-376-4336), you&#8217;ll be able to speak your query terms for interpretation by the speech recognition resources of Google Mobile Search. It&#8217;s part of an advertising and promotional campaign whereby Verizon will use the digital billboards that light up time square to prompt passers-by to dial the toll-free number &#8220;search for practically anything&#8221; and then see the results illustrated on those digital billboards rendered in Google Maps. </p>
<p><img src="http://opusresearch.net/wordpress/wp-content/uploads/2009/11/Google_logo.jpg" alt="Google_logo" title="Google_logo" width="150" height="59" class="alignright size-full wp-image-1943" />According to <a href="http://www.businessinsider.com/verizon-taking-over-times-square-for-droid-launch-2009-11">this post</a> by Dan Frommer in Silicon Valley Insider, the companies launched the service earlier this month to coincide with the general availability of Motorola&#8217;s Droid in retail stores. They didn&#8217;t take into account the Yankees&#8217; World Series Victory Parade, so it was sparsely attended, making it the perfect shake-down cruise for the service. On November 27 (Black Friday) the billboards will be up and operating at 6 AM and stay active until 3 AM the following morning.</p>
<p>While it is touted as a promotion for all things Droid, it amounts to a highly visible showcase for speech-enabled, multimodal mobile search. It embraces spoken input of query terms and visual rendering of results. Now all we have to do is convince the general public that they don&#8217;t have to book all the digital signage in Time Square to use their voice to get turn-by-turn directions on their mobile phones.</p>
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