Author Archives
Jon Rosen, Program Director, Place Conference Series
Jon Rosen has been a high-profile leader in the Location Technologies industry for several years, as both a consultant and advisor to software and technology firms. Rosen also held the role of Executive Vice President for the Location Hardware and Software company iInside (formerly WirelessWERX). Rosen has been a frequent speaker and thought leader within the industry appearing at CTIA Wireless, MobileCon, Retail Technology Exchange, Future Stores, AdTech, Retail Business Executive Summit, and Mobile Impact Summit, among other events since 2011.
Rosen brings a crossover background to the Location market with over 25 years’ experience as a business growth leader for software firms as well as digital media companies; In recent history with global media companies such as AOL/Time Warner (NYSE: AOL) and Autobytel (NASDAQ: ABTL) as well as several successful startups. He ran strategy and business development at AOL Search and Directional Media and was an early pioneer in search marketing as founding president of the leading Search consultancy, iProspect. Prior to media roles, Rosen held senior roles at early stage software companies; several of which sold to companies such as EMC and SunGard. Before moving into media technology, Rosen was the Chief Operating Officer for SunGard Technologies. Rosen has served on several Board and advisory roles including organizations such as MarketShare Partners, The Interactive Advertising Bureau (IAB), DoubleClick (Google), Market Hardware (acquired by IAC), search software company SearchForce and video search engine MeFeedia. Jon lives in Newport Beach, California with his wife and three girls.
Contact: jrosen@opusresearch.net
Twitter: @jrosen01
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Retail Location Services and the Rule of Threes
In a few short years, the location services industry has evolved into three overlapping segments: traffic analytics, in-store mobile, and outdoor geo-location. Retailer investment drives the convergence of these trends and helps present a glimpse into the near future of consumer engagement and indoor location.
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The Mobile Payment Frenzy: Consumers To Make Critical Choices
As both retailers and consumers drive demand for mobile payments, key questions remain: Who handles customer service? Who’s responsible for fraud loss? Privacy and security concerns?
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Positioning “Place” as the Foundation for Indoor Location
Place has established itself as the premier venue for education, opinion and partnership development for the indoor location market. Here’s how Place will be a catalyst for growth.