Last month, MasterCard unveiled plans to globally rollout Identity Check, a multi-factor biometric authentication solution for payments including “selfies.” Biometrics are used at the point of authentication preceding the authorization of a transaction. With the solution, MasterCard is staking its claim as an industry leader in promoting strong, simple authentication to support the growth of digital commerce on trusted networks around the globe.

The global rollout is largely influenced by positive customer feedback from trials in the Netherlands. Dutch participants supported the new technology, with nine out of 10 participants indicating that they would like to replace their password with biometric identification definitively. Almost 75 percent of users are convinced that biometric payments will decrease fraud. And after the pilot, the vast majority of participants wanted to continue using a fingerprint and/or facial recognition (77%) to complete a payment

MasterCard released video touting the Identity Check benefits:

The Identity Check platform is a product of coordinated efforts led by MasterCard and its core group of technology providers and partners. This includes Daon whose IdentityX® Platform is one of the authentication technologies in the solution.

MasterCard plans to roll out the technology to the UK, US, Canada, Netherlands, Belgium, Spain, Italy, France, Germany, Switzerland, Norway, Sweden, Finland and Denmark as a way to encourage activity among a broader spectrum of the world’s population.

Paul Trueman and Raghev Malik, who are responsible for product advancement and strategy in MasterCard’s Enterprise Security Solutions group, will describe how Identity Check fosters the growth of secure commerce and present findings from the consumer research study at the upcoming Intelligent Authentication Conference London (April 26-27).

Categories: Conversational Intelligence, Intelligent Authentication, Articles, Mobile + Location

Tags: MasterCard, authentication, biometrics