How BMW Empowers Customers’ Online Financing Options with Intelligent Assistants

By Derek Top on January 14, 2016 • ( 0 )

Up2drive.com, the online auto finance division of BMW, uses a virtual agent to help customers through their car-shopping journey.

By evaluating financing options for all makes and models and providing customers with valuable support prior to entering a dealership, the web-based virtual assistant reduces repeat calls, shortens sales cycles, and helps up2drive take the stress out of the second largest purchase people make in their lives.

From Intelligent Assistants Conference 2015, Pawan Murthy, GM of online business at BMW Financial Services organized, talks about the value of Up2Drive Assist: