Featured Research
A remarkably high percentage number of C-level executives indicate their companies’ lack of a defined strategy to deal with all the “personal data” provided by customers and prospects through a multitude of channels. Yet they also tell us of their plans to incorporate that data into “understanding intent” and forging better communications links that promote loyalty, profitability and product refinement.

This Report made available courtesy of Empirix. Contact Pete Headrick (pheadrick@opusresearch.net) to receive a copy

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Categories: Featured Research, Reports, Articles

Tags: Network Assurance, Contact Center, CRM, VRM, Empirix, Big Data, Personal Data