The ‘411′ on Mobile Directory Assistance: New Consumer Survey Findings
February 4th, 2008 Greg Sterling
This is a transformative period for directory assistance (DA) service providers and callers alike. Call volumes are skewing toward mobile devices and competitive threats exist in the form of mobile Internet search, downloadable mapping applications and free DA alternatives. These competitive challenges raise strategic and tactical questions for mobile carriers and their service providers (about pricing and content) in the near term. The findings of a new Local Mobile Search consumer survey, sponsored by V-Enable, present a snapshot of mobile DA usage and of an industry very much in transition.
LMS reports and advisories are available to registered users only.
Non-Clients - Click Here to View the Report Summary
This is a transformative period for directory assistance (DA) service providers and callers alike. Call volumes are skewing toward mobile devices and competitive threats exist in the form of mobile Internet search, downloadable mapping applications and free DA alternatives. These competitive challenges raise strategic and tactical questions for mobile carriers and their service providers (about pricing and content) in the near term. The findings of a new Local Mobile Search consumer survey, sponsored by V-Enable, present a snapshot of mobile DA usage and of an industry very much in transition.
LMS reports and advisories are available to registered users only.
Non-Clients - Click Here to View the Report Summary
Opus Research & LMS Clients - Click Here to View the Full Report
Entry Filed under: Reports
