Shop Online, Buy Locally: A Closer Look at Recent Survey Data

Last week, two studies described how Internet search is used by the large majority of consumers as a research tool before buying locally. The Web has now overtaken all other media, including printed Yellow Pages as a primary source for local business information. Directory assistance and cell phones were only used 3% of the time as a primary source. However, Local Mobile Search (LMS) expects that will change over time.

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