1-800-YELLOWPAGES: AT&T’s Entree into Free DA

AT&T’s free DA trials in Oklahoma City, Bakersfield (CA) and Columbus (OH) signal that the company is ready to cannibalize its own service. It is leveraging the capabilities of its automated platform – featuring technologies from VoltDelta, Envox, Nuance and Apptera – to automate DA queries as well as the purchase, placement and provisioning of a variety of audio advertising.

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